Professional writers’ rates vary depending on the level of experience of the writer and complexity of the task. Professional writers based in Australia may cost a little more than some of their overseas counterparts, but there are very good reasons for that.
For starters, they have a powerful grasp of Australian English, a unique understanding of the Australian marketplace, and the ability to write specifically for Australian audiences.
If you’re an entrepreneur or small to medium business owner, you’ve probably heard the terms copywriter and/or content creator bandied about in connection with marketing materials, website content, landing pages, blog articles, and social media posts.
And you may be wondering whether there is a difference between these two roles? Do you need one or the other… or both? Can one person do both? And, most importantly, which one will get the best results for your business?
While most marketers, advertisers, public relations people, journalists and related-industry natives are quite familiar with the term copywriter, have an idea of what a copywriter does, and even know a few copywriters, it’s not a role that many people have a good handle on.
In this article, we’ll dive deep into what it means to be a copywriter, and hopefully also show you what a difference these strange birds can make to your business.
People often ask the question, ‘Do I really need to hire a professional writer?’ Of course, you don’t. Unless… you want copy and/or content that actually gets your desired results.
Here are just 10 of the many reasons why you should choose a professional copywriter, content creator or ghostwriter for your next project.
