What’s the difference between copywriting & content creation?
If you’re an entrepreneur or small to medium business owner, you’ve probably heard the terms copywriter and/or content creator bandied about in connection with marketing materials, website content, landing pages, blog articles, and social media posts.
And you may be wondering whether there is a difference between these two roles? Do you need one or the other… or both? Can one person do both? And, most importantly, which one will get the best results for your business?