I get this a lot when I tell people what I do for a crust, and the answer is no. It’s a question of homonyms. Copywrite and copyright are two words that sound the same, but have very different meanings. 

Copyright is the legal right to a piece of intellectual property, whereas copywriting is what I do. 

Copywriting involves reaching out to people with a particular need(s), telling them how a certain product/service meets their need(s) and inspiring them to invest their time, energy or money in the product/service in question. 

For more information, take a look at our blog post, What exactly does a copywriter do?

Copywriting is the term used to describe writing that persuades people to take a particular action. Whereas content creation or content writing refers to the creation of content to engage, entertain or educate the reader. 

Examples of copywriting include:

Website sales copy

Product pages

Online pay-per-click (PPC) landing pages

Online PPC and SEM advertisements 

Direct marketing emails

Social media ads

Short Message Service (SMS) ads

Direct Marketing Sales Letters

Advertisements

Brochures

Flyers

Examples of content writing include: 

Website content

Blog posts/articles

Feature Articles

Press releases

White papers

Books and e-books

Tutorials

Email newsletters

News articles

Evergreen articles

Case studies

Social media posts.

For more information on this see our blog post, What’s the difference between copywriting & content creation?

Yes, they can. I’m living proof. Although the style of writing is a little different, good writers are aware of this and are able to adapt their writing style accordingly. 

In fact, although they are not the same, copy and/or content work synergistically, and they have vital roles to play in any successful marketing strategy. 

Content engages prospects and customers. It increases brand awareness and builds brand loyalty, whereas copy evokes the emotions necessary to drive people to take action, generating quality leads, driving sales and maximising your ROI. For more information on this see our blog post, What’s the difference between copywriting & content creation? 

The difference between hiring a professional copywriter or content creator and doing the writing yourself, is the same as the difference between getting your mum to cut your hair and getting a professional stylist to do it. They can both cut hair, but it’s obvious who’s going to give you the best results.

The same goes for writing. Professional copywriters and content creators spend years honing their skills so that they’re able to produce quality content that showcases your business in the best possible light and persuades people to take action and become loyal clients. For more information on this see our blog post, Ten benefits of hiring a professional writer.