People often ask the question, ‘Do I really need to hire a professional writer?’ Of course, you don’t. Unless… you want copy and/or content that actually gets your desired results.

Here are just 10 of the many reasons why you should choose a professional copywriter, content creator or ghostwriter for your next project.

1. A professional writer has the expertise that’s proven to get results
   Think of it this way. Anyone with a driver’s licence can drive, right? But just being able to drive won’t get you behind the wheel of an F1 car, let alone winning races. For that, you need the special skill and years of training and practice that only professional drivers possess.It’s the same with writing. High school or even university essay writing abilities will only get you so far. When it comes to producing highly effective and compelling content that gets noticed and sparks action, you need the knowledge and skill that only a professional writer has to offer.
2. A professional writer makes your brand look good
   People will judge your brand based on your copy and/or content. That’s just a fact. If you continually put out clumsy, poorly constructed sentences with bad grammar and incorrect spelling and punctuation, it will be hard for prospects and clients to put their trust in your brand.Professional writers are experts in grammar, spelling, punctuation, and sentence structure. This expertise will shine through in the error-free, polished, professional appearance of your copy and/or content. Your readers will pick it up and associate your brand with professionalism and trustworthiness.
3. A professional writer will take the pressure off
   With so many other demands being made on your time, it’s nigh impossible to keep producing the fresh content you need to maintain the connection with your target audience and ensure that you get the best possible ROI on your online marketing spend.
4. A professional writer will save you time
   Finding the time to write now and then is hard enough, but to be truly effective you need to consistently provide your readers with new and exciting copy/content. Try keeping this up while running your business, and you’re likely to throw the whole thing straight into the too-hard basket.A professional writer will supply a steady stream of high quality content that will keep your target audience fully engaged and excited about your brand, while you take care of what you do best.
5. A professional writer knows how to write for your target audience
   When it comes to writing copy that will resonate with the people you want to reach, you need to be able to write in ways that captivate them and hold their attention.A professional writer will help you to identify your specific target audience. And they know how to use the right tone of voice, vocabulary, and turn of phrase to reach them.When you hire a professional copywriter/content creator, you’re assured of powerfully persuasive copy and/or content that will not only sell your products and services, but also engage and excite your audience, turning them into brand champions.
6. A professional writer knows how to explain complex concepts
   If you have a complex product or service to sell, a professional writer will be able to understand and explain the complex concepts in simple terms, convince your target market of the benefits of your product or service and convert them into loyal customers.
7. A professional writer will get your copy to flow
   Less experienced writers, especially those with a wealth of knowledge about a particular topic, have a tendency to want to get everything down on the page when they write. As a result, the copy comes out jumbled, which makes it hard for the reader to follow.A professional writer will help you to wrangle your many ideas into a logical, lyrical order that flows naturally and that readers find easy to understand.
8. A professional writer will help you to develop your ideas
   Have you ever started writing a blog post, social media post or LinkedIn article and been unable to get past a certain point? You know what you want to say, but you just can’t find the right words.It might be the opening sentence that’s got you stumped, or perhaps you’re stuck somewhere near the middle of the piece. Whatever it is that’s holding you back, a professional writer can help you to take your ideas and turn them into well-written pieces that will have a powerful impact on your readers.
9. A professional writer will keep things fresh and exciting
   You won’t attract a following or convince people to take action using the same old, same old words that everyone’s already heard a thousand times over. Obvious tactics, clichés and overworked angles just won’t cut it.A professional writer will help you to find new ways to showcase your products, services or ideas with words that evoke emotion in your target audience and get them to take the desired action – whether it’s purchasing a product or service, following you on social media, signing up to your email list, or reading and recommending your book to others.
10. A professional writer will keep your brand’s voice consistent
    Consistency is king when it comes to creating a successful, trusted brand. If you want to grow a loyal following of devoted brand champions (and, let’s face it, that is exactly what we all want to do), everything from your logo through to your voice and messaging needs to stay true to your brand values.Your brand’s voice includes the choice of words, the turn of phrase and the tone used in your copy and/or content. A professional writer will help you choose the right voice for your brand – one that resonates with your target audience – and will ensure that your brand’s voice is consistent in everything you produce.Your brand’s message tells your target audience what’s important to you. It should reflect your brand values. It plays an important role in creating brand loyalty. Your target market must be able to easily recognise your brand message and identify with it.If your brand message matches what your target audience believes, they will follow your brand. If your message is vague, or inconsistent, they will stop trusting your brand and will walk away. It’s that simple.Without a professional writer, you risk having different messages and different ‘voices’ running across your website, blog, social media, and print media.
    When you hire a professional writer, you can rest assured that your message and voice will be clear and consistent. As a result, you’ll attract a growing number of brand champions and your business will grow.If you’d like to know more about what a professional copywriter, content creator and/or ghostwriter will bring to your business, book or any other writing project, please book your free 30-minute obligation-free chat today.